Some pretty startling data here and excellent fodder for an student-produced infographic.
While China’s social networking sites of choice may be Youku, Tudou, and Sina Micro-blog — but not Facebook –social media has a far greater penetration rate among an obviously larger population.
So says Netpop Research in a new report called “Social Face-Off: A Comparison of U.S. and China Social Media Use.”
The study found that while the United States totals 169 million broadband users age 13 and up, that figure pales in comparison to China’s 411 million, who spend an average of 4.8 hours per weekday online, compared with 4.2 for their American counterparts.
Netpop added that 93 percent of Chinese broadband users 13 and up contribute online, versus 73 percent of U.S. users, resulting in totals of 382 million and 123 million, respectively.
Blog Post: http://goo.gl/rszGE