Wednesday – Humanities

The New Marketing Trifecta

As consumers, it is probably important to understand how marketers, those who endeavor to influence our buying, accomplish this, by integrating into our normal communications.

In April 2010, eROI conducted a study of more than 500 marketers. The focus of the survey was two-fold: to determine the impact of mobile marketing in email and web marketing programs; and, identifying the importance and impact of social networks in relation to their email and web marketing efforts. The end result, according to eROI, was a better understanding of how marketers were using email, mobile and social, but also new ideas for better planning for and intergration of the available opportunities. We decided to illustrate the most interesting of these findings



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