Which Social Networks Take Home the Gold

Ignite Social Media does a report on social media networks every year, and based on the 2012 research, this infographic was created. This infographic is a great example of a well laid out infographic. Using various font sizes and font colors, it categorizes the various information shared. It also shares a wide variety of information and by doing this, it doesn’t jumble the information up. Suggest to your students that when they are creating an infographic, organize the information in just a few categories (three is the best), with just a few (once again three is the best, but maybe four or five) sub categories.

This infographic does a great job of comparing various demographics and their social media use. According to this infographic, men and women use social networks equally, but women use Pinterest most, while men us Dribbble. It also shares what sites are used by those under the age of 10, over the age of 65, those who make over $150,000, and those with a graduate degree. It then continues by sharing the current rising and falling trends of various social media sites.

Ask your students to do research on the social media sites, and try to figure out why some are doing well and some aren’t. For instance, what makes Pinterest so wonderful? Why is Facebook still thriving and Myspace and Friendster failing? How much do they think is the novelty and the use of the various sites, and how much is it just trends?


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